Mollin.
Let's talk

MumbaiHyderabad

We build brands that leave a mark.

Mollin is a brand studio in Mumbai and Hyderabad, founded by two copywriters with close to two decades of brand building between us, across agencies, radio, global B2B and D2C.

We work with founders building something meant to last. We find the story only they can tell, then carry it through the name, the identity, the campaigns and the marketing that grows it, so people remember the brand for years.

See the work
Lakshmi and Kruthika, the founders of Mollin, working together on a laptop and notebook
mollin, verbnever stressed, never boring.
2brains on every briefBoth founders work on every project. You never get handed down to a junior after the pitch.
1team, idea to ROASThe people who write the campaign also run the ads, so the ideas have to sell, not just look good.
100%stress-freeQuick replies, honest opinions and a studio dog on morale duty. Working with us should be the fun part of your week.
Nutrition ArmyLadderUp Asset ManagersHouse of AdvancedCrosslinedDesi Board GamesPooja Crafted HomesNeed Just OneAnvita GroupThe ShowcaseRū Maisonterra'toraBroadway BreweryAction ReplayVasista's Sri Lakshmi CaterersStar Papaya

Selected work

Launches, rebrands, performance programmes and print. Open any tile for the brief, the thinking and the result.

What we do

One small senior team, from the first word of the brand to the last rupee of ad spend.

Brand strategy

Positioning, audience insight and the one story a brand should be known for.

Naming & identity

Names, logos, type, colour and guidelines, built to work on a billboard and in a 12-second reel.

Brand comms

Voice, campaign ideas, scripts and copy that sound like the brand every time.

Social media content

Content pillars, reels and feeds that bring in enquiries, not just likes.

Performance marketing

Meta and Google programmes run on structured creative testing, across India and international markets.

Lead gen & media planning

Funnels, media plans and LinkedIn programmes for high-consideration services.

Podcasts & AI video

Podcast production, AI-generated films and hook-tested performance edits.

Offline & activations

Billboards, brochures, coffee-table books, press ads, expo stalls and doctor conferences.

Mollin

/ˈmɒlɪn/ · verb

  1. To be chill, chalant, and always on go time.
  2. Informal. To have a baller time.

Always mollin'. Never stressed, never boring.

Molly the studio dog asleep on a laptop next to a coffee mug

About us

Two Copywriters. One Studio.

We spent years building brands separately, in ad agencies, radio stations, global tech and D2C. Mollin is where it comes together: one of us obsessed with the story, the other with making it perform. Whether that's naming a brand, writing a campaign or scaling ads, we're always mollin'.

Read our story

When we're not coming up with ideas, we're reading, watching TV, or cracking PJs.
the numbers onePortrait of Lakshmi Chirumamilla

Lakshmi Chirumamilla

Co-founder · Strategy & performance

From radio jingles to Google-topping content hubs to performance campaigns, Lakshmi makes sure every idea comes with an audience and a number attached. Based in Mumbai.

  • Performance marketing
  • SEO & content
  • Funnels
  • Radio & audio
the words onePortrait of Kruthika Gowra

Kruthika Gowra

Co-founder · Brand & creative

From Infosys launches at Roland Garros and the Australian Open to naming Rū Maison and terra'tora, Kruthika turns what a business does into a brand people feel. Based in Hyderabad.

  • Brand strategy
  • Naming & identity
  • Launches & events
  • B2B content
Molly, the studio dog

Chief Furry Officer

And then there's Molly.

The dog behind the name Mollin, and every doodle on this site.

Meet Molly

Contact

Let's work together.

Tell us about the brand, the market and the goal. We'll come back with how we'd approach it.

MumbaiHyderabad

Lakshmi Chirumamillalakshmi@mollin.in
Kruthika Gowrakruthika@mollin.in
Case study